Services Marketing 7th edition

ISBN:0136107214

ISBN13:9780136107217

Publisher:Prentice Hall

Authors:Christopher H. Lovelock, Christopher Lovelock, Christopher H Lovelock, Jochen Wirtz

Renting Options

Own it? Sell it back

Services Marketing Description

Services Marketing 7 Edition The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.   The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Renting Options

Own it? Sell it back

Back to Top

Log In

Contact Us

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
OR
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format

By clicking this button,
you agree to the terms of use

By clicking "Create Alert" I agree to the Uloop Terms of Use.

Image not available.

Add a Photo

Please select a photo to upload
Note: must be in .png, .gif or .jpg format